Rebranding from THP to Enwoven
Rebranding from consumer to enterprise.
Context
The History Project began as a passion project driven to document life’s precious moments and share knowledge with future generations. After receiving interest from businesses, the company needed to rebrand as an enterprise product.
Problem & Solution
Our brand identity as The History Project did not resonate with our enterprise users.
A new brand identity would give us a fresh start with our new user audience.
My Role
I was the Lead Designer on the rebranding effort, while collaborating with our two founders and teammates, to receive feedback along the way.
Tools
Competitive research • Style tiles • Company mission and values • Brand identity workshops • Voice and tone • Company naming • Logo and word mark design • Visual design • Illustration • GIFs • Sketch • Adobe Illustrator
I’m rewriting this case study. Thank you for your patience! -mA