Rebranding from THP to Enwoven

Rebranding from consumer to enterprise.

Context

The History Project began as a passion project driven to document life’s precious moments and share knowledge with future generations. After receiving interest from businesses, the company needed to rebrand as an enterprise product.

Problem & Solution

Our brand identity as The History Project did not resonate with our enterprise users.

A new brand identity would give us a fresh start with our new user audience.

My Role

I was the Lead Designer on the rebranding effort, while collaborating with our two founders and teammates, to receive feedback along the way.

Tools

Competitive research • Style tiles • Company mission and values • Brand identity workshops • Voice and tone • Company naming • Logo and word mark design • Visual design • Illustration • GIFs • Sketch • Adobe Illustrator

 

I’m rewriting this case study. Thank you for your patience! -mA